humbly hung up the phone. Oh, I met him a couple of times but not in any important or meaningful way and when I was studying philosophy in Newfoundland, there was a McLuhan fanatic who was teaching a course and I took an intense dislike to him too, so that may have added to my unfortunate non-bonding with McLuhan. Q: If a lot of interest in McLuhan in the ’90s is coming from the States, I’m curious about your thoughts as to what kind of Canadian McLuhan was and whether his perspective was at all uniquely Canadian?